Tuesday

1945: savvy storage

Leftovers would be lonely without Earl Tupper's genius plastic food container invention. This "why didn't I think of that" idea earned Earl an early retirement in 1958 selling the company for 16 million dollars. Although the product was a hit, it was nothing compared to the success of Tupperware Parties. This inventive post-war marketing model was designed for housewives who had recently moved into a new community. There was no better way to catch up on town talk & get to know the neighbors.

p.s. This post was inspired by cleaning out my fridge today.
p.s.s. I will post the Apple Cider Cupcake recipe tomorrow. Too tired tonight...zzzzz

6 comments:

rachel marie said...

Oh how I love all of Tupperware’s convenient and cute containers! Long before there was Cookie Lee or even Mary Kay a Tupperware Party was a most fabulous way to spend an evening with your lovely lady friends. Sure nowadays its easy peasy to run down to your local market and buy a pack of perfectly functional yet plain looking storage containers, none the less I will always have a soft spot in my heart for Tupperware.

Emmie-Lew said...

I love it! This blog is great, Kelsey- although it makes me miss you even more. . . :(

The Tuttle Family said...

Kelsey-I got this blog address from your sister in law Kelly who is a good friend of mine and I just love this blog! My sisters and I watched you on the Next Food Network Star and we were hooked!!! I am dying to try your recipe for the apple cider cupcakes! Do you have the recipe? Keep posting on the blog! We love it!
Erica

Eileen and Vincent said...

Love the new blog.
A faithful reader since NFNS :)

Becky said...

what would we do with out this convenience?

I'm dying to try your Apple Cider Cupcakes. Will you still be posting those?

Schottzie03 said...

Do people still use tupperware? It seems like we should, with going green and all...but it also seems like every leftover container I see anymore is a semi-disposable kind.